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The belief, the science and the art of management communications The connections between communication and human behavior have never been completely clear. What persuades people to alter their behavior? Why do people generally consider facts to be significant when in practice beliefs, which are not based on facts, have a greater influence on their behavior? This forthcoming book explains how rapid advances in a broad range of disciplines enable us to answer these questions, and others like them, with a certainty hitherto impossible. Science reveals how the brain works, but it does not explain how the mechanics of the brain relate to what we believe and how we behave. It is only when the science is combined with breakthroughs in fields such as mathematics and linguistics that it becomes possible to see how everything ties together. The new synthesis is revolutionary because it allows us to understand human psychology as never before. For communications professionals – and everyone else who deals with people, this knowledge is of incalculable value.  Key Questions Answered |
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