Tom Beakbane periodically runs half-day seminars for senior executives looking to make their marketing expenditures more effective. Two key aspects are covered:

1. Making better decisions about marketing communications.
2. Linking leadership with strategy.

Company CEOs, marketing directors, and managers of fast-growing companies who operate in complex, competitive markets will benefit from this interactive, hands-on seminar, which typically includes 6-12 participants. Insights into the processes that improve a company’s marketing efforts and make it more effective will be provided.

Seminar content is based on the principles described in the forthcoming book Consilience and the Business of Persuasion, but the emphasis is on practice, not theory.

If you are interested in taking part in a seminar, please e-mail tb(AT)beakbane.com and include a short bio. The seminars run infrequently and are by invitation only.

An early version of the seminar was run for members of The Executive Committee (www.teconline.com). In answer to the question “How would you rate the overall content of today’s presentation?” the average score given by participants was 4.2 on a 5-point scale. The majority of the participants scored the presentation a 5.0.

Comments from the evaluation forms

“I found your talk enjoyable and stimulating. Members are talking about
it – always a good sign. Thanks for coming.” – Strategic consultant and chair of TEC Group

“I found your presentation very informative and thought-provoking – I'll be sharing it with our leadership team and marketing group.” – CEO of a large publicly-traded energy company

“Very enjoyable. It exposed me to new theory on marketing, what’s linking it to reality.” – President of a midsize engineering company

“Excellent! Your enthusiasm is infectious.” – President and owner of a scrap-metal recycling company

“At first I was skeptical. Fifteen years ago I ran an advertising agency that employed seventy people, but became disillusioned with the industry. This has inspired me. I can definitely see new opportunities.” – President of a leading global supplier of branded merchandise for Olympic Sponsors

“Very stimulating. This has given me a very clear idea of what I can be doing better.” – President of a regional logistics company

“I was trained as a specialist in neural imaging. Sometimes we can get so tied up in our area of expertise we need an outside perspective to see how things fit together. Very interesting.” – Regional health authority manager

“Very relevant to my current marketing concerns. Thanks!” – President and owner of building materials manufacturer